Take Personiva for a spin!

Thanks for visiting! Here's a new demo on our Website, designed to let you have some fun with the Personiva platform. Check it out at:



Wait for the surprise ending, then try different pictures, and share with your friends!

Put it on the Web and watch where it goes...

It’s almost exactly a month since Personiva launched campaigns for HP and Chevy on Super Bowl Sunday. Obviously, the memory of the game has come and gone since then – who won again? – but how people interact with the sites we developed has taken on a life of its own.

A Technorati/Google blog search for evidence of what people are doing on the HP “mychopper.tv” site reveals a curious fan-out across the Web.

How, we wonder, did the members of community sites like Long Island Families (http://www.lifamilies.com/) – a site which focuses on family and childcare, pick up on our Chopper-related HP site? One of several active comment strings on that site is here: http://www.lifamilies.com/chat/topic.aspx?ID=126967

More predictably, bike enthusiast communities got in on the action for OCC, and HHR fans talked about the Chevy campaign, but it’s hard to predict how far-reaching the range of interest will be until it’s staring you in the face.

This group…

http://muchedumbre.com/forum/index.php?topic=10399.msg139107#msg139107

…doesn’t feel like it has much in common with the members of Long Island Families. Apparently custom choppers have universal appeal.

People on biker forums ranging from a group called Intruder Alert (related to Suzuki bikes) to the BMW Luxury Touring Community have ridden a chopper with the OCC crew, as well as a host of others (ranging from France to Japan):

http://www.intruderalert.com/cafe/index.cfm?page=topic&topicID=99309

It’s a lesson in the interconnectedness of the Web to watch people continue to flock to mychopper.tv long after it ceased to be linked to any other major site, because of word-of-mouth spread that the desire to be a star and show friends seems to generate.

Thanks to everyone who’s come to our Super Bowl campaigns since the big game, and thanks to all who’ve sent in e-mails confirming for us that you’ve been having fun!

The Chevy Ad Starring the Finalists!

Here's the Chevy ad starring a few of the finalists of the Chevy Super Bowl College Ad Challenge.



Here's a link to the ad.

Go to chevy.com/carwash to make your own now!

Big Personalized Brand Experiences for the Big Game!

Hello and Welcome to Personiva's blog! This is an exciting day for us as we roll out online personalized brand experiences for two large brands as key part of the online extensions to their Super Bowl 2007 ads.

Chevy HHR has a wonderful ad called 'Car Wash' that was created as a result of the Chevy Super Bowl College Ad Challenge. Personiva is powering the personalization of the ad by enable consumers to have 12 of their friends star in the ad instantly by simply uploading pictures or pointing to a Web page where the pictures are. Experience it here!

Personiva worked closely with Chevy's ad agency Campbell-Ewald, who have been wonderful to work with on this ground breaking engagement. Thank you all for choosing to work with us!

HP's Personal Systems Group (PSG) is doing HP's first ever Super Commercial. A fantastic ad featuring the father and sons' team from the Orange County Choppers (OCC) describing how they use HP computer to create highly sought after choppers. Personiva is powering an online extension of the ad where consumers will be able to go on a chopper ride with the OCC crew by simply uploading a picture. Check it out at www.mychopper.tv.

We hope you enjoy these experiences. We would love your feedback at info at personiva dot com. More to follow!

The Personiva Team